Application of competitiveness analysis methods to assess the state of the management company

Assessing the competitiveness of a company is one of the main problems of the state of an enterprise, regardless of its size and legal form. In modern conditions, the analysis of internal and external factors affecting the competitiveness of companies is relevant, since competitiveness affects success of companies. In the course of the work, the competitiveness of UK Pervaya LLC was analyzed using SWOT analysis, PEST analysis and expert methods. The company’s competitiveness was calculated and the main problems identified are related to a narrow range of services, dependence on fluctuations in financial markets, lesser awareness compared to major players in the market, and insufficient activity in promoting services and the brand in the market. The works of domestic and foreign scientists devoted to the use of various methods for assessing the competitiveness of a company are analyzed.