Application of nonverbal projective techniques in public opinion research, advertising and PR

In our work, we want to talk about the use of nonverbal projective techniques in public opinion research, advertising and PR. This topic broadly affects all stages of the advertising and information campaign, and we will tell our readers about their scope, namely, the sphere of psychological priorities of consumers, which determine consumer behavior and demand in the market. We will also conduct an analysis to identify the effectiveness of this method, using the example of non-verbal techniques, namely situational associations. All our research will be based on the HASBRO brand.