The use of PR technologies as an effective tool for historical memory preserving

This article discusses issues related to the use of PR technologies in the course of activities related to the preservation of the historical memory of countries and the traditional views. The paper also examines the features of preventive measures by governments and other actors in relation to actions aimed at weakening the unity of public opinion on the key issues in the history of the countries under consideration. The authors carry out an analysis of the effectiveness of methods and specific actions, applicable and committed in this direction, in terms of their influence on the mentality of social groups, determined for implementation of PR technologies to preserve historical memory.