Application of the method of semantic differential for evaluation of the concept "Russian industry" at target audience

This article reveals the main advantages of using psychosemantics methods for evaluating of "the Russian industry" concept. The author analyzed the semantic space of "the Russian industry" concept, built on material of semantic differential. The study was able to fix the connotative meanings and get a group semantic space, indicating the submission of the stereotypical characteristics of the respondents "the Russian industry" concept. Target audiences are defined as priorities for the information campaign, and key parameters are identified for forming its content, necessary to change the presentation of this concept.