Application of sensory analysis in the enterprise of production of food

The article presents information on the relationship of the implementation of sensory analysis in food production enterprises with the activities of these enterprises: from the development of new products and technologies, from the quality control of food at all stages of the product life cycle, the study of the structure of consumer demand, and ending with the preparation of forecasts for the sale of products and other production and marketing issues. Touch analysis helps the manufacturer to determine how his product is consumed and to assume the reaction of a potential buyer to a new product. The use of sensory or organoleptic analysis in the food industry requires the presence of specially trained people or testers who are the instrument of organoleptic analysis, and the constant improvement of their testing techniques and their sensitivity through constant training. Regulatory documents that establish the rules and conditions for conducting organoleptic studies, according to the all-Russian classifier of standards, are in the group «67. Food production»" in particular in the subgroup “67.240-Organoleptic analysis”. This group of standards includes requirements for the laboratory in which the research is carried out, for testers, requirements for utensils and reagents, and methods of research. Modern methods of sensory analysis together with the use of mathematical statistics allow to obtain results of equal and sometimes greater reliability than the results obtained by chemical or physical methods in the evaluation of quality indicators of food products. There are two areas of research: analytical and consumer