Application of SMM technologies in forming image the organ of state power (on the example of the Community Ministry of Education Russian Federation in the social network "VKontakte")
Автор: Sorokina E.V., Selentieva D.O., Surina V.A., Cherkasova E.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Политология
Статья в выпуске: 12-1 (27), 2018 года.
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The article explores the use of “Social Media Marketing” technologies for shaping the image of a public authority on the example of the activities of the Ministry of Education of the Russian Federation in the social network VKontakte.
Image, ministry of education of the russian federation, marketing, social networks, public authority, government
Короткий адрес: https://sciup.org/170184913
IDR: 170184913 | DOI: 10.24411/2500-1000-2018-10340
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