Principles of social knowledge formation

The article deals with principles of information and analytics support of the management sociology focused on overcoming of nonconstructivity of the literary sociological communication. The principles express practices of the everyday social communication. They include: collective creation of knowledge, limited competence of each member of social communication, real-time functioning, etc. The principles are developed for further application as an analyzing tool of numerous modern information technologies in order to assess their conformity with significant purposes of development of the information and analytics support of the social management.