The principles of advertising slogan organization
Автор: Turbina Olga A., Saltykova Mariya S.
Журнал: Вестник Южно-Уральского государственного университета. Серия: Лингвистика @vestnik-susu-linguistics
Рубрика: Лингвистика текста
Статья в выпуске: 2 (261), 2012 года.
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The article is devoted to the description of the principles of advertising slogans’ organization on the examples of home and foreign advertisements. In accordance with these principles the author dwells upon the main syntactical constructions which reveal the meaning of advertising slogans, their place and typology in the system of advertising text production.
Visibility, style, creolization text, visual, architectural drawing, negative reception, advertising slogan, text, author's energy, precedential text, explicit, implicit, syntactical constructions
Короткий адрес: https://sciup.org/147153783
IDR: 147153783
