Innovation adoption of business customers: empirical research
Автор: Kassura E.V., Turunok N.A.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Творчество молодых ученых
Статья в выпуске: 6 (102), 2016 года.
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The article deals with the analysis of theories making innovative products both individual and business customers. The author carries out a comparative analysis of several models and concludes on the need to combine them to create a test model of consumer behavior with the addition of specific factors, characteristic of the studied markets and products.
Innovation adoption models, adoption of technology, business customers, factors of innovation adoption
Короткий адрес: https://sciup.org/14875743
IDR: 14875743
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