Attracting investments by entering the securities market (IPO)

The scientific article is devoted to examining the issue of attracting investment by entering the securities market. The aim of the scientific publication is to study the mechanism of attracting investments by entering the securities market (IPO), the object of scientific publications are financial investments, the subject - the processes of attracting financial investments through the mechanism of IPO. As a result of the study it was found that the success of the IPO procedure is closely linked with the transparency of information, to ensure the effectiveness of attracting equity capital, the management must have a long-term strategy for business development, and a quote for the company shares and their market value depends on a variety of quality factors associated with the corporate behavior of management and its ability to be accountable to the public for the impact of its business activities. The main stop-factors for the development of the IPO in Russia are: the lack of a special segment on the leading stock exchanges in the country (Moscow and St. Petersburg) for the IPO by SMEs; there are multiple violations and (non-compliance) of the rules and principles of information transparency and openness by the management of companies; almost no IPO procedure in the Russian stock exchanges are venture capitalists; after the start of SWOT in Ukraine, the Russian stock market is dominated by retail investors.