Attractiveness of the northern region: a view of the advanced youth

The urgency of the problem of attractiveness, northern regions, for the life of Russians, on the one hand, is determined by the strategic importance of these regions, since the border of the Russian Federation in the north passes through the waters of six seas (the Barents, Kara, Laptev, East Siberian, Chukchi and Bering) and it belongs to a number of islands and archipelagos in the Arctic Ocean. These islands are rich in natural resources that are to be explored and mastered by the young generations of our country. n the other hand, in the northern regions there was a problem in providing qualified personnel, researchers attribute this to a significant outflow of the population that occurred in the 90s, as well as to harsh climatic conditions, remoteness from the country's economic and cultural centers, and high unemployment rates. costly life, housing problem, etc. Methods. The main research methods were analysis of scientific literature, questionnaires, statistical methods. Sources on the problems of human life in the North, the attractiveness of the city, and the quality of life were examined. In order to study the attitude of young people to life in the northern region, a survey of the best university graduates who entered the magistracy in different directions was conducted. Analysis. The article discusses the views of domestic and foreign researchers on problems related to human life in the North, the attractiveness of the city, the quality of human life, as well as ways to solve these problems. For many years, the northern region of the Khanty-Mansi Autonomous Okrug-Ugra has remained attractive, due to its socio-economic development, focus on improving the quality of life of the population. Results. The author presents the results of a survey of graduate students, which made it possible to identify their attitude to the choice of life in the northern region, to determine what factors related to the quality of life of a person in the North influenced the choice of advanced youth to stay and work in the North.