The problem of identity of an informatized person by the viewpoint of intertextualism

The Object of the Study. Identity of an informatized person The Subject of the Study. Communicative identity in communicative environment based on principles of intertextuality. The Purpose of the Study is demonstrating the impossibility of communicative identity in the situation of totally informatized public being in accordance with the principles of intertextuality. The Main Provisions of the Article. Swift evolution and dissemination of the information technology have led to radical changes in human`s public being. The identity of a human being as a being who communicates with one`s own kind become questionable. Philosophical basis of information society can be found in the poststructuralism. Hiperawareness, fragmentation and reduced interaction can be pointed out as the most important parameters of informatized society. In that regard, an identity of informatized human being is considered from the point of view of the poststructuralistic conception of intertextuality. The last one serves as a kind of ideology of informatized society. The consciousness that since Rene Descartes had been the main identifier of a West European individual, became in the 20th century the linguistic consciousness. Semiotics has shown the subject is merely a fixed place in the sistem of language. In the sixties poststructuralists deleted that fixation. They demonstrated that a language is an open system, not a closed one. From the viewpoint of the poststructuralistic conception of intertextuality a human being is a merely mobile fragment of a constantly reproducting hypertext. While a text that represents itself in the system of telecommunications as objectified communicative environment marks individual`s alienation and clearly has fetish nature. The encounter of linguistic consciousness with a linguistic fact actually reveals the dialogic nature of meaning. The meaning of any textual object is defined as a function of interaction with the past, present and future text semantic blocks, the representative of which is consciousness interacting with this object. Communication act draws the subject into the process of dialogical formation, in which the semantic unity is dispersed. Under these conditions a message as the basis of communicaton and identity has become problematic. Even a creative act of forming a message is unable to overcome the gap between alienated atomized individual and autonomous information environment. Communication in information society tends to become barren message: «Look! I do exist!» with not an answer come back.