The problem of the objectification of women in the media

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The article deals with the problem of gender stereotypes and the related problem of the objectification of women in the mass media. The most common trends in advertising discourse are revealed and their influence on the development of public consciousness is defined.

Objectification, gender stereotypes, advertising discourse, advertising communication

Короткий адрес: https://sciup.org/170186491

IDR: 170186491   |   DOI: 10.24411/2500-1000-2019-11384

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