The problem of managing strategic marketing on the Russian market

Автор: Romanova E.A.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 12-3 (28), 2018 года.

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The article deals with the problem of the functioning of strategic marketing in the modern Russian market. The article includes tips and recommendations on the implementation of strategic marketing in modern organizations in the territory of the Russian Federation.

Strategic planning, strategic marketing, mission of the company, business portfolio

Короткий адрес: https://sciup.org/140281166

IDR: 140281166

Статья научная