The problem of managing strategic marketing on the Russian market
Автор: Romanova E.A.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 12-3 (28), 2018 года.
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The article deals with the problem of the functioning of strategic marketing in the modern Russian market. The article includes tips and recommendations on the implementation of strategic marketing in modern organizations in the territory of the Russian Federation.
Strategic planning, strategic marketing, mission of the company, business portfolio
Короткий адрес: https://sciup.org/140281166
IDR: 140281166
Статья научная