Marketing and engineering services at industrial enterprises: problems and collaborative mechanisms
Автор: Shcherba Lidia M.
Журнал: Вестник Донского государственного технического университета @vestnik-donstu
Рубрика: Социально-экономические и общественные науки
Статья в выпуске: 2 (53) т.11, 2011 года.
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Communication problems between marketing specialists and engineers at the industrial enterprises are considered. Basic reasons of un-cooperation of marketing and engineering services are revealed. Approaches to implementation of the collaborative activities of the involved subdivisions are offered.
Marketing, research and development, organization structure, customization, cross-functional team
Короткий адрес: https://sciup.org/14249545
IDR: 14249545
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