Music festival tourism in Russia: the problems and development prospects

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Music and festival tourism began to be considered as part of the event recently. At the same time, it can be called a special kind, motivating a certain group of travelers, most often young people. This type of tourism has its own specifics and pronounced features making it a unique phenomenon. This direction has massive and large-scale events that require careful preparation, which considers technical, marketing and financial aspects. For a long time, there has been a huge layer of all kinds of events in the world taking place at a high level and gathering a huge number of spectators from different parts of the world. Many countries have great experience in holding mass and large music festivals, attracting tourists and providing jobs, and an increasing the popularity and attractiveness of regions. Music festival tourism in Russia it is still far from reaching the level of Western countries. But it is just getting on the path of serious development and, fortunately, every year more and more measures are being taken in our country to improve its situation.

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Music festival tourism, event tourism, marketing strategy, festival movement, branding of the territory

Короткий адрес: https://sciup.org/140295561

IDR: 140295561   |   DOI: 10.5281/zenodo.7089360

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