The possibility of raising the rising cost of commercial enterprises based on the prediction

The article is devoted to the analysis of the problems of valuation of the key competences of the trading enterprise. The relationship of key competences to the notion of a sustainable competitive advantage is considered, the economic essence of the concept of key competencies of the enterprise is analyzed, on the basis of which the contribution of this category to value is considered. enterprise, as an assessment of its economic activities. It is shown that key competencies affect the indicator of the value of a trading enterprise at different levels.