Problems of optimizing the corporate portfolio of the company «Xiaomi»

XIAOMI is ready to use pricing as a way to increase its share in its main markets. It has also made significant progress in design and quality, but its future remains uncertain as to whether international consumers will accept a product with an almost unknown name when already established brand offerings are already available. Brand awareness comes mainly from the domestic market; thus, XIAOMI is still little known to consumers in other parts of the world. At the same time, the company has recently had problems associated with a reduction in market share for innovative products.