Challenges in the implementation of launches on the territory of Russia

Every year on our planet, including in Russia, hundreds of new companies are created. They represent innovative solutions in business and have great plans for the future. In everyday life, they began to be called startups. And in a few years of active development of the sphere, a clear trend emerged - most of the projects are closing quickly. According to statistics, only 1-2 start-ups from 10 become successful. A similar situation is observed in Russia. The basis of any startup project should be an interesting idea, idea or innovation. In order to be successful in the market, the product creator must be a pioneer in its field, try out a new way, or noticeably change an existing product, offer the consumer more advanced technologies than they are now. It is the new and the useful that has always attracted, and will attract the consumer. A new product, significantly different from the existing ones, can radically change the situation on the market or even create new markets.