The process of implementing digital marketing in the company's activities

The article describes the process of implementing digital marketing in the company's activities. In particular, the content of the main stages of the process of building effective marketing in the digital environment is considered: the formation of goals, the analysis of existing assets, the definition of the target audience, the formulation of USP, the choice of channels and promotion tools, the preparation of content and the formation of a content plan, the prioritization of tasks, the development of KPIs, the analysis of the work carried out.