Food branding in the context of socio-cultural vectors of advertising communication

Автор: Yaginova A.R.

Журнал: Огарёв-online @ogarev-online

Статья в выпуске: 5 т.10, 2022 года.

Бесплатный доступ

The article analyzes the dynamics of food branding in mew media content, considers the categorical concepts of “food branding”, “identity”, “brandbook”, and also proves the significance of branding in digital mass media. The author emphasizes the relevance and priority of modern mechanisms and technologies in the process of advertising products in new media.

Food branding, advertising, branding, identity, brand book, products, new media, communication

Короткий адрес: https://sciup.org/147250238

IDR: 147250238

Статья научная