Food branding in the context of socio-cultural vectors of advertising communication
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The article analyzes the dynamics of food branding in mew media content, considers the categorical concepts of “food branding”, “identity”, “brandbook”, and also proves the significance of branding in digital mass media. The author emphasizes the relevance and priority of modern mechanisms and technologies in the process of advertising products in new media.
Food branding, advertising, branding, identity, brand book, products, new media, communication
Короткий адрес: https://sciup.org/147250238
IDR: 147250238
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