Promotion of reading in the role language: an action strategy

The article is devoted to the promotion of reading in the Yakut language among children and youth through author's books and media projects, where language competence is considered as a fundamental factor. Today, there is a tendency for the loss of the native language in the context of globalization, as a result of which the level of reading is decreasing. Therefore, it becomes very important to work to promote reading literacy in national languages as an integral part of the multinational Russian culture.