The promotion of national tourism product in marketing interaction with national tourism offices and tourism sector of the region

This article examines innovative marketing mission of the National TouristOrganizations (NTO), Boards and Offices, which are responsible for marketingcountries as tourist destinations. It analyses the definition of concept and marketingfunctions of the NTO at the international level. It shows the factors effecting themarketing activity of the NTO and its marketing strategy. Finally, the paper givesan example of innovative approach to the marketing of the NTO.