Project technologies in sports management

The authors consider new formats for the development of sports management in Russia, not only taking into account new sports, but also health projects at the regional level. It is the introduction of project technologies in management that makes it polyfunctional for various public and social needs. The main strategic task of the state, indicated in national projects, is the preservation and development of the health of the nation. The study of information materials on the implementation of the project "Nordic walking - a new way of life" shows the practical orientation of health - saving education in the regions in the structural components. Namely, the implementation of project technologies for improving the health of the population, not only in public organizations, but also in systemic business structures that were previously focused on the development of corporate sports. Students of the Kuban State University of Physical Culture, Sports and Tourism conduct research on the development and promotion of the Nordic walking methodology in the educational profile subject "Biomechanics of motor activity" in order to form health - saving education among different population groups in project technologies.