A project approach to substantiating the entry of a trading company to international electronic platforms

The article uses a project approach to justify the entry of a trading company to international electronic platforms on the example of the Absolut online supermarket (Lugansk People's Republic). The proposed approach allows you to form and justify the required amount of investment in development and predict the volume of sales growth using affiliate programs (trading platforms). The article considers the Alibaba platform in the B2B system. A GANTA chart is also presented, which allows you to detail the timing of the implementation of the necessary information technology to optimize the main business processes (product sales through an online store) based on the use of a CRM system and IP telephony. The risk assessment of the design solution was carried out.