Manifestation of archetypes in investments and trading

Автор: Kravtsova N.I., Sidorov A.P.

Журнал: Вестник Алтайской академии экономики и права @vestnik-aael

Рубрика: Экономические науки

Статья в выпуске: 5-2, 2025 года.

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The article examines the manifestation of archetypes (psychotypes) in making individual decisions in the securities market, both in trading and in investments. It is shown that the dominant investor archetype determines the choice of financial assets and investment behavior in the stock market. The effectiveness of investing in the stock market is determined not only by rational factors, but also by psychology, which is considered in behavioral finance. The authors provide examples of the manifestation of psychotypes in various situations, determine the influence of each archetype on decision-making in the field of investments, define tactics, strategies and approaches used in the securities market, depending on the dominant archetype. This theoretical study raises the issue of a new approach to clients by investment advisers and financial consultants, since archetypes play a dominant role in questions of the risk profile of an investor or trader, and determining the dominant archetype allows us to offer a product that will best suit the consumer depending on his needs and internal beliefs, what will contribute to the achievement of investment goals.

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Archetypes, stock market, investments, trading, behavioral finance, investment decisions, behavioral approach, economic psychology

Короткий адрес: https://sciup.org/142245130

IDR: 142245130   |   DOI: 10.17513/vaael.4166

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