Propaganda as a type of social activity

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The article examines the attitude to the term "propaganda" at different stages of historical development. The similarities and differences between propaganda and PR as instruments of influencing public consciousness in order to form a certain opinion about the proposed values are revealed. The goals of propaganda are analyzed as the reproduction of loyalty to the existing political regime, the achievement of consensus in society, the development of new ideas and their introduction into public consciousness, as well as undesirable views are corrected from the point of view of the subject of propaganda.

Propaganda, influence, public opinion, ideology

Короткий адрес: https://sciup.org/170199622

IDR: 170199622   |   DOI: 10.24412/2500-1000-2023-6-3-73-75

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