Psycholinguistic aspects of English advertising text formation

Автор: Iavor A.S.

Журнал: Огарёв-online @ogarev-online

Статья в выпуске: 12 т.8, 2020 года.

Бесплатный доступ

The article deals with the features of the formation of the English advertising text in terms of the psychological impact on the recipients. The author studies the language means of informing, persuading, and motivating used in the English advertising text.

Psycholinguistics, advertising text, text organization, linguistics, language impact

Короткий адрес: https://sciup.org/147249840

IDR: 147249840

Статья научная