Psychological theory in consumer behavior
Автор: Neustroeva S.V.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 11-2 (27), 2018 года.
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The article deals with the basic psychological theories of consumer behavior. The factors of a psychological nature. The comparative characteristic of approaches to studying consumer behavior is made. And also the question "rational or irrational Person: how do we make a choice when buying a product?»
Motive, perception, assimilation, attitude, consumer behavior
Короткий адрес: https://sciup.org/140280497
IDR: 140280497
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