Psychological impact of advertising on consumers
Автор: Lygina N.I., Pyanova N.V., Aleksa E.A.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Социологические аспекты управления и экономики
Статья в выпуске: 3 (123), 2020 года.
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Advertising, as a representation of the current era of global information technologies, is becoming more and more specific. Today, it is a whole field of activity, the results of which have an impact on almost all spheres of human society. This paper analyzes the impact of modern advertising on the human subconscious, as well as provides ways to prevent this impact on the psyche. The main emotionally colored characteristics of a message in advertising that affect a person's mental structures are described.
Consumer, advertising, marketing, psychology of advertising, goods and services, the impact of the advertiser
Короткий адрес: https://sciup.org/148320162
IDR: 148320162
