Memory psychology during the era of change of life cycles of culture

The psychology of memory is the traditional field of the general psychology which needs new methodology in connection with existence of the person in the conditions of the new environment, information overload, virtual reality. Culture and its reproduction, values are recorded in historical memory that provides unity and plasticity of cultural processes and the cultural phenomena. However, during an era of change of life cycles of culture the cultural unity is washed away, former values are lost or substituted for new values. These processes with need distortions of historical memory and even to her loss. Loss of historical memory during an era of change of life cycles of culture - the process happening during the present period of time and providing transformation of culture and its multiculturalism.