Psycho-semantic representations of childhood by modern young generation

The article deals with the brief theoretical review of the issue of the people’s growing-up in the modern society. There are given the results of the empirical study, conducted with the help of the method of the free associations and the results of the two-stage qualitative analysis: revealing the most frequent words and defining their frequency of the usage in the youth’s representations and the union of all the words in the series of the groups.