Psychosemantic analysis of image of a country as factor of it's economical success (on the material of evaluation several countries by South Korean students)

The image of a country is a subjective construct, generated by the social consciousness on the basis of, among other things, the economic objective reality and which subsequently exerts a significant influence on this reality. Therefore, it is so important to investigate the components and integral characteristics of this construct. Psychosemantic approach is most in demand when it comes to research collective representations, allowing to identify the underlying attitudes and stereotypes that are poorly reflected upon, or hidden because of social undesirability, and therefore difficult to diagnose. Country’s image perception is just such an example. All theoretical ideas and statements are examined on a concrete example of the perception of a number of countries in the world by the student audience of South Korea. To obtain empirical data (107 people of both sexes were interviewed), the original psychosemantic method "Image of the Country" was used.