Pushkin tradition as a precedent phenomenon in modern media texts
Автор: Isaeva L.А., Budanova S.G., Ryabinina A.G.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Исследования текста и дискурса
Статья в выпуске: 2, 2016 года.
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The article is devoted to the implementation of Pushkin tradition (from literary sources to different types of biographic data) in modern advertising texts. The classification of a precedential phenomenon is discussed by taking into account the transformations in the formal semantic, pragmatic and other aspects. The linguistic experiment was carried out in order to identify the degree of recognition of textual references to A. Pushkin works.
Pushkin tradition, media text, advertising text, precedent phenomena, secondary texts
Короткий адрес: https://sciup.org/146121827
IDR: 146121827
