The way to improve quality management in international business

Core competitiveness is the source of continuous competitive advantage of multinational enterprises, enterprises to maintain long-term initiative in the competition, it is necessary to cultivate their core capabilities.Enterprise competitiveness theory especially emphasizes to meet customer needs,to create more value for customers, the key is the quality of products and service quality.Quality management as the core to create enterprise competitiveness, will be closer to the actual situation of enterprises, seize the essence of enterprise competitiveness.