Ways to improve the company's promotion strategy
Автор: Andriuk P.V., Romanovich V.K.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 3-1 (73), 2021 года.
Бесплатный доступ
The article offers solutions to the problem of improving the technology of promoting goods and services for a retail trade enterprise. The importance of the place of the product in the trading floor as a way of promoting the product is studied in detail. The use of odors that can contribute to increasing the level of sales is justified. The value of the musical accompaniment in the trading floor is determined. The positive effect of using free packaging as a promotion tool was revealed. The importance of spreading information through word of mouth was also emphasized.
Effective promotion, promotion of goods or services, promotion strategy, active zone, essential goods, checkout area, sales level, pricing policy, souvenir products, free packaging, advertising, advertising leaflet
Короткий адрес: https://sciup.org/170190133
IDR: 170190133 | DOI: 10.24412/2411-0450-2021-3-1-9-13
