Types of Cliches in Russian Media Discourse

The article studies the language means of standardization used in the Russian media. The authors make an attempt to find out the reasons of the use of clichés in the newspaper language and announcer speech. The semantics of the linguistic facts is considered in detail. The practical material shows that the use of clichés and speech stamps is not always justified. At the same time, the use of clichés and speech stamps is a positive development as they save media space.