Research and development of psychological assessment impressively comfortable clothes knitwear for older women

The Existing scientific information on the requirements for the range of clothing produced by the method of opinion polls cannot take into account the psychological aspects of the quality and comfort of clothing. Psychological parameters of product quality play an important role in the conditions of strengthening competition between manufacturers of clothes. Interest in the study of psychology in consumer demand is clearly visible in international publications. In work is solved the task of studying and accounting of psychological aspects of quality and comfort by the example of knitwear for older women since jerseys are in high demand in the wardrobe of the modern elderly woman. The research was carried out in March 2013. As respondents for the study we used a sample of 96 older women enrolled in the people's faculty of Novosibirsk (previously was used for calculation of the sample). The study was conducted in several stages. The first phase developed the characteristics of ideal knitwear with the use of free method of semantic description. In accordance with the obtained qualities, developed sketches, investigated the psychological comfort of the clothes presented on the thumbnails. In accordance with the difference in the lists of the perfect clothes and the clothes presented on the sketch were corrected sketches. At the next stage the produced samples of clothing, which in turn was subjected to measurement of psychological comfort. The rank correlation coefficients between the ideal of knitted product and provided sketches of the model are higher than the coefficients between the ideal of the knitted product and the sample, however, all the rank correlation coefficients are in the interval of the first case 1, where rij ≥ r0,05. This means that the designed jerseys have a high psychological comfort. Testing of psychological comfort gives you the opportunity to correct the work of a designer, both at the stage of pre-analysis, and at the stage of preliminary design. The ability to assess the psychological comfort on stage made the sample suggests a demand for products from consumers.