Development of the marketing mix of retail trading network
Автор: Plotnikova A.Yu., Zibrova N.M.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 11 (39), 2019 года.
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Additional note: This article discusses the main innovation project in the trade field - retail trade network. The main problem is how to use relationship marketing to promote the development of retail market.
Trade business, retail trade network, market relations, customer integrated marketing, value chain
Короткий адрес: https://sciup.org/140285289
IDR: 140285289
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