Development of decision-making schemes for promoting new products to the market

The article considers the process of developing a new product, consisting of a series of successive stages, on each of which the company must decide whether to continue developing the idea or abandon it. The program for the withdrawal of a new product, successful in one case, can often be unsuitable, and often dangerous in another. That is why attention is focused on the main stages of work on a new product. Observance of the order of the stages of the process of promotion of the goods on the market allows the organization to be most efficiently prepared for the release of a new product, and also to get an idea of the reaction of consumers to it in advance and to forecast sales and profit.