Development of an idea management system at the company Innovative Management Systems

The article discusses the experience of using the “advanced consumers” method introduced by Eric von Hippel, professor at MIT Sloan School of Management, who, as a result of research, found that breakthrough innovative ideas often come from users who are often end users. As a result, it was concluded that the method can be used both to study the idea of new goods and services in the innovative company IMS, and to build a mechanism for constant work with advanced consumers. Such an approach can become fundamental when developing the basis of innovation in a company and creating a favorable environment for effective innovation.