Developing of a strategy for the development of a project for the exchange of services and competencies smartfamily.ru

The article considers the relevance of the development of social electronic services for the population of Russia and the world. At the beginning, the theory of determining the project development strategy is given, using the example of determining different authors, and the authors’s definition is formulated. The following are the results of the study on the example of creating a service for free exchange of services smartfamily.ru within the framework of the classical theory of strategic planning. To justify the relevance of the service, a survey was conducted of 80 potential users, 70% of whom showed interest in using such a service. To develop a strategy for the development and promotion of the service to the market smartfamily.ru the following strategic planning models were applied and the results of calculations based on them were tabulated, namely, PEST, SWOT, and SNW analyses, and Ansoff and McKensey matrices were constructed. As a result, the results were obtained, which allowed us to confirm the relevance of the development of the smartfamily.ru exchange service. These data have quantitative characteristics and are given in the article. We believe that the positive data provided in the article will allow the authors of the service to continue working and complete its creation in an optimal format that is convenient for users. And, as a result, users of the service in Russia and abroad will receive a tool for realizing their creative abilities and ensuring high-quality employment during the period of robotization and digitalization of the economy of Russia and the whole world.