Development of agritourism as a factor in diversification of regional economy: impact on the quality of life of rural population

The relevance of the study is due to the growing interest in rural tourism, caused by the high level of urbanization and the need for outdoor recreation, as well as its multiplier impact on both the economy and the socio-cultural sphere of the village. The article explores agritourism as a mechanism for diversifying the regional economy and its role in the socio-economic development of rural areas in order to improve the quality of life of rural population. In Russian agriculture, there are a number of social problems that are extremely acute and require primary attention, in particular, the problems of rural employment, health, education, and leisure. Solution of these problems will contribute to a social upsurge of the constituent entities of the Russian Federation. The authors analyze the current state and prospects for development of agritourism in Russia, highlighting a significant gap between its potential and implementation in comparison with the experience of European countries, where it is one of the priority areas. Scientific theoretical approaches to identifying the role of agricultural tourism and its impact on sustainable regional development are also investigated. The article analyzed the multiplicative impact of agritourism on the countryside. It manifests itself through stimulating economic activity, strengthening social ties and cultural heritage, as well as through promotion of environmentally sustainable practices in rural areas. The authors note that for a sustainable growth of the regional agritourism, effective interaction of institutional structures with the development trends of this area is necessary. The article analyzes the impact of the components of the institutional structure on the effectiveness of the development of agritourism.