Development of marketing tools in modern China

The activities of Chinese corporations in mainland China and abroad have certain features. In recent years, Chinese business has been experiencing external pressure associated with geopolitical changes, manifestations of protectionism of individual large states, sanctions policies, and increased import duties. At the same time, information technologies, platforms, and social networks are rapidly developing. Artificial intelligence, business analytics, machine learning, and big data are playing an increasingly important role. In such conditions, the marketing of Chinese corporations is experiencing certain challenges that require adaptation to new business conditions. The article examines the trends and features of the development of individual marketing tools in modern China.