Formation of ecological culture as a step to interaction of society and nature

Every second resident wants to go on an unprecedented journey, relax in nature, admire the beauty of the landscapes, see wild animals and breathe fresh air. But on the other hand, there are negative consequences, because the popularity of ecotourism is growing in proportion to the deterioration of the planet's ecology. The article presents the main aspects of ecotourism development in Karachay-Cherkessia. One of the most promising and dynamically developing areas of tourism today can be ecotourism, which harmoniously fits into the general trend of greening, the growing interest of consumers in spending free time, to a healthy lifestyle.