Personal development as a factor of overcoming social entropy in the transformational activities of modern enterprises

The article presents the results of a theoretical and empirical analysis of the development of human social qualities as a result of transformations affecting the economic and social-labor life spheres. Particular attention is paid to the phenomenon of entropy as a measure of social system deviation or its individual link from the accepted as a reference state, violation of the legal and regulatory and organizational order. The application of organizational actions to overcome crisis phenomena in the management of enterprises is substantiated, the composition of indicators - social indicators characterizing the effectiveness of actions - is established. The author emphasizes that the organizational layer of managerial decisions and actions of a transformational type is directly related to the formation of an innovative personality type of employees, characterized by an active life position, the desire for self-fulfillment in professional activities. The article outlines the prerequisites, factors, characteristics of the process of formation of the intellectual reserves of the individual, which not only contribute to the innovative transformation of enterprises and organizations, but creates the prerequisites for a sustainable innovation climate.