Development of the methodology of factor analysis of the return on equity of enterprises of the perfume and cosmetics industry of the Republic of Crimea and Krasnodar krai

The article shows that the return on equity is one of the main analytical indicators that allows you to determine how competently the company manages the funds invested by the owners. An analysis of the return on equity was carried out using a deterministic factor model developed by the authors to assess the degree of influence of factors on the change in the degree of efficiency in the use of own funds of 10 enterprises in the perfumery and cosmetics industry. The results of the calculations indicate that for the majority of enterprises the factors turned out to be significant: the ratio of accounts receivable and accounts payable, as well as the share of financing immobilized assets with their own funds. Predominantly the influence of these factors is most pronounced for the enterprises of the Krasnodar Krai. For the considered enterprises of the Republic of Crimea, in addition to the factors mentioned above, the profitability of sales also has a significant impact.