Development of the MICE industry: analysis of opportunities and forecast of industry development in Russia for 2024–2032

The article provides an in-depth analysis of the current state of the business meeting industry, assesses the degree of development, and identifies the specific features of MICE operations in Russia. The relevance of this study is driven by the growing need for a comprehensive analysis of the MICE industry’s genesis. This is due to its significant role in facilitating effective business communication and its substantial contribution to the global economy and tourism development in Russia and abroad. The study reveals that there are currently no indications of a decline in the pace or activity of MICE tourism. Any future legislative changes and new requirements will only stimulate new opportunities and market adaptation. MICE tourism will undoubtedly remain in demand. As already noted, in recent years, MICE tourism has expanded its formats, actively introducing technologies, becoming less dependent on the season, and increasing the level of security. This article will provide a detailed analysis of the main aspects of the organization and development of MICE tourism in Russia and, in particular, in Moscow, as well as the key challenges it faces. Based on the results of this research, it is concluded that in the era of increasing globalization, MICE tourism is becoming a key element and accelerator of the socio-economic development of regional economies, actively integrating into the modern infrastructure of the business community.