Development of the paid medical services market in Russia: prospects and growth factors

The article examines the evolution of the paid medical services market in Russia. The volume of paid medical services for 2010-2020 and the structure of the market in the context of three segments are analyzed: the legal sector of the market, the shadow sector, the voluntary medical insurance market. The most popular paid medical services during the spread of coronavirus infection have been identified. The factors of the growth of the paid medical services market are identified: the expansion of the range of services, the integration of small clinics with large networks, the opening of multidisciplinary medical centers. It is concluded that the main competitive advantage of commercial medicine over state institutions is the improved quality of service. The penetration of "uberization of consumption" into medicine is considered, in particular, the experience of using digital technologies in 2020. The authors conclude that the prospects for further growth of the paid medical services market may be the creation of gerontological centers. The lack of qualified medical personnel may be a limitation for the development of the commercial medicine market.