Implementation of the "Mode" Concept in german-language journal publicism

This paper is devoted to the study of the implementation of the concept of "fashion " in German publicism based on the materials of electronic journals. As a result of the matching and comparison of the definitions of the lexeme "Mode" in various explanatory dictionaries, the core of the concept is distinguished. The analysis of the conceptual field "Mode" on the material of the German-language version of the magazine "Cosmopolitan" allows to highlight the periphery of this concept, including a group of lexemes, closely intertwined with such concepts as interpersonal relationships, health, sport, family, news, leisure. This demonstrates the essential role offashion as a unifying link and basis in the topics of this magazine.